The Wright Brothers USA is the exclusive global licensor for The Wright Brothers trademark, owned by The Wright Family Foundation. The trademark includes the brand logotype and icon. Appointment of The Wright Brothers USA marked the first time the foundation had commissioned an agency to create, develop and build a brand around commercial products and services bearing the brothers’ famous name. They are taking off with aviation themed products such as bomber jackets, aviator sunglasses and watches, and travel bags. The company is based in the Firefly Building, Dayton, Ohio, U.S.A. A portion of the licensing royalties obtained go directly to the foundation, whose focus is on preservation of Hawthorn Hill, the Wright brothers’ family home in the Dayton neighborhood of Oakwood, and on promoting the hometown legacy of the Wright brothers while supporting various aviation heritage causes worldwide.